Okay, enough’s enough.

Having just been sent yet another marketing email with a subject line having nothing to do with the content, I have decided to issue a plea or challenge to all marketers. Whether you see it as a plea or challenge is up to you.

The subject line I refer to said

“Oops, David. Missed Payment.”

The email then went on to tell me about a great free offer and that I should go NOW before they’re all gone. I opened the email because I wanted to confirm the subject line was a trick, having had many similar ones before. I have never missed a payment.

Chances are, if you have been online for any length of time, that you have read a sales letter or two. Perhaps you even have some of your own which you are using to promote your own, or someone else’s product.

Of course, the purpose of a sales letter is to convince the visitor that the product will be of benefit to them and will have a value greater than the purchase price. This leaves them with the need to own the product.

Why?

It’s because the product solves a problem for them.

Hi Folks, just mucking about and made this video for Hallowe’en. It’s quite amusing.

A lot has happened since my last post and I have neglected my blog for a while.
Time to make amends.

First, thanks for all the nice comments about my last post. I’m glad that my explanation of the interview process helped.
After the interview was released I had a request from my online buddy Nick to be his guinea pig, which I was happy to accept.

After weeks of planning I finally recorded my first interview.
My victim was traffic champion and all round nice person, Sally Neill.

When I first asked her she had not yet won the competition and I had just read her blog post
about her David Walker interview. I think she said yes out of sympathy but hey, if it works…

Actually, I wonder if you could get a great sales letter that would get sales by sympathy? Maybe not.

Anyway, After Sally said yes, the long preparation began. Here were my steps.

How I built an instant membership Site

Even a child could do this!

Ok, as part of my goal plan, I committed myself to building (or rather having built for me)
at least 3 membership sites.

My last post announced the arrival of the first of these sites

http://contentgoldclub.com

However, I have had several requests from fellow marketers asking how I built the site,
the scripts I used, who writes the content, etc.

So, for the benefit of anyone who wants their own membership site, here are the steps I took.

Ok as promised, here is a review of my new site.

My new site is called Content Gold Club and it solves some of the common problems new marketers face.

1. I don’t have a product!

With Content Gold Club you get new, fresh reports every month on hot topics, which you can rebrand with your details. They come with sales pages and download pages ready to be edited with your details and uploaded to your website.

Each month you will also get a video set with website as before. Videos are very popular these days as a teaching tool so this is a valuable feature.

OK in a mad flurry of activity I have taken action on several of Alex’s suggestions.

First, I am driving traffic like mad to Alex’s traffic training site using Twitter.

I have set up some automated tweets directing people to his site. I do, however keep up my normal tweets as I don’t want to be accused of spamming.

The unfortunate thing about Twitter is that you get loads of clicks but very few sales.
To date I have 685 clicks and no sales. Not to worry though:-)

Glad you asked.

What do you do when the very thing you are working towards seems to sabotage your attempts to succeed?
Since my last post I have welcomed a new member to my family in the form of a golden retriever puppy.

If anyone out there wants to avoid sleep and pick up poo, I highly recommend it. It’s not all bad of course, it just disrupted my schedule for a while.

Or, perhaps I was looking for excuses again?