Archive for June, 2011


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2 Ways magic & Marketing Meet

How is marketing like magic?

I don’t mean to suggest that marketing IS magic.

Here’s what I mean.

I have always had an interest in magic. You know, card tricks,
coins, that sort of thing.

And one of my favourite places to hang out was Tam Shepherd’s Magic
Shop in Glasgow, owned by Roy Walton who is a world renowned card
expert.
Not only is he a very interesting and well informed man, he also
demonstrates new tricks and techniques that have been released. I
loved to watch that and would usually end up buying.

You have entered… The Comfort Zone

You unlock this door by doing nothing.

Beyond it is a dimension of routine and normality.

A dimension where nothing changes and everything is familiar.

A dimension where dreams are kept as dreams and nothing is difficult.

You’ve crossed over into…

The Comfort Zone…

(Do do do do, do do do do.) <= To the usual tune.

The Comfort Zone

Scary when you put it that way isn’t it? The Comfort Zone is a very dangerous place for entrepreneurs to be.

I was listening to ‘Sunscreen’ by Baz Luhrmann and in it he advises:

“Do one thing every day that scares you.”

Ok, it’s been way too long.

Poor neglected blog!

 

Ok, first of all, I must start by kicking myself in the butt for not posting anything here since February. A lot has happened but no excuses.

I feel like I have been running around a lot looking after things during my wee wife’s pregnancy. She is doing great but is tired a lot which I can understand.

 

So what have I been doing with my business?

 

A lot actually.