Okay, enough’s enough.

Having just been sent yet another marketing email with a subject line having nothing to do with the content, I have decided to issue a plea or challenge to all marketers. Whether you see it as a plea or challenge is up to you.

The subject line I refer to said

“Oops, David. Missed Payment.”

The email then went on to tell me about a great free offer and that I should go NOW before they’re all gone. I opened the email because I wanted to confirm the subject line was a trick, having had many similar ones before. I have never missed a payment.