Chances are, if you have been online for any length of time, that you have read a sales letter or two. Perhaps you even have some of your own which you are using to promote your own, or someone else’s product.

Of course, the purpose of a sales letter is to convince the visitor that the product will be of benefit to them and will have a value greater than the purchase price. This leaves them with the need to own the product.

Why?

It’s because the product solves a problem for them.